Bluff by Lubin

Bluff3

Years ago, we knew a boy who smoked Marlboros, wore a belt buckle in the shape of Texas, and slept with his cowboy hat on the pillow. The Marlboro man – at least in his head.

Even before the cowpokes of Brokeback Mountain or the Village People, cowboys have been the stuff of fantasy.

Leave it the French to dissect and distill the American character. After all, it was the French who resurrected Faulkner and embraced Jerry Lewis and brought Disney to their homeland.

© Lubin

© Lubin

Enter the House of Lubin and their fragrance Bluff, subtitled “Conquest of the West.”

Established in 1798 by the peripatetic global nomad Pierre Francois Lubin, the House of Lubin made its mark with fragrances that captured the scents of exotic lands – and at the end of the 18th century, what was more exotic than the “New World”?

Dedicated to the Wild West and the invigorating elixirs that were popular during the Gold Rush, Bluff is an homage to the beneficial frontier tonics imbibed by the original Forty-Niners. Top notes of lime, nutmeg, and cinnamon give Bluff a burst of effervescence that evokes a certain popular soft drink.

© Lubin

© Lubin

Bluff’s spicy sweet opening segues into heart notes of clary sage and kola nut, before settling into a woody, fresh drydown of vetiver and sandalwood.

The truth is, the Wild West was a rough and tumble time – and most of those cowboys probably had to wash in the river where they were panning for gold. The same river where they washed their original Levi Strauss jeans. And while those jeans dried on the riverbank, those cowboys probably rolled around in the grassy meadows before sleeping on pine needles.

If you want to relive cowboy fantasies, Bluff is your man.

Mark Thompson

About Mark Thompson

A member of Authors Guild, Society of American Travel Writers (SATW), and New York Travel Writers (NYTW), Mark Thompson is an editor, journalist, and photographer whose work appears in various periodicals, including Travel Weekly, Metrosource, Huffington Post, Global Traveler, Out There, and OutTraveler. The author of the novels Wolfchild (2000) and My Hawaiian Penthouse (2007), Mark completed a Ph.D. in American Studies. He has been a Fellow and a resident at various artists' communities, including MacDowell, Yaddo, and Blue Mountain Center.

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