Located in the heart of the Arts Warehouse District in New Orleans, Avery Perfume Gallery is an olfactory sanctuary for fragrance aficionados who find themselves wandering through a neighborhood now known as “the SoHo of the South.”
What was once an industrial area for the storage of commodities such as grain, coffee, and produce has become a revitalized neighborhood of art galleries, museums, ballet schools, and restaurants. Located across the street from the Contemporary Arts Center, the Avery Perfume Gallery is as much a gallery as an avant-garde boutique with an emphasis on an immersive beauty experience.
Founded in 2010 on Avery Row in London, Avery Perfume Gallery has outposts in Modena, Milano, and Firenze, each with a distinctive décor and atmosphere befitting the gallery’s locale. The New Orleans iteration of Avery is designed with salvaged doors and metalwork in an homage to the neighborhood’s 19th-century warehouses employed by the Port of New Orleans.
Avery’s beautifully curated collection of fragrances includes such rarefied brands as Acqua di Stresa, Agonist, Andrea Maack, Blood Concept, Boadicea the Victorious, Byredo, Czech & Speake, Eight & Bob, Nasomatto, Re Profumo, Roads, and soOud.
In keeping with the perfumery’s philosophy of letting fragrance speak for itself, the perfumes are freed from unnecessary packaging so that the store’s discerning clientele can breathe deeply of the provocative and cerebral scents.
New this season at Avery is the tenth addition to the Agonist collection, N10 White Oud, a celebration of oud married to the Swedish founders’ Nordic artistic vision. From soOud comes Jadab, based on a word used in the Middle East for “irresistible.” In honor of the 65th anniversary of Queen Elizabeth II and Prince Philip, Boadicea the Victorious offers Blue Sapphire, an amber and oud fragrance presented in a royal blue glass flacon with blue sapphire.
And for those who seek out the narrative in fragrance, Re Profumo features a collection from the writer Fulvio Fronzoni who complements his fragrances with an assortment of ceramics decorated with 24k gold.
Art for the nose, that’s the curated world found at Avery Perfume Gallery.